Effective leaflet design makes one point easy to understand, gives the reader a clear next action and leaves room for required information. This is production guidance only; it does not provide political or legal advice.
UK campaign print reminder
This guide is designed for UK print buyers. It does not replace election, advertising, planning or legal advice for a particular location, election or campaign.
Start with a clear purpose
Decide what a reader should understand or do after seeing the leaflet. Use one primary message, then support it with a short hierarchy of information. Trying to say everything at once often makes the finished piece harder to read.
Use a readable layout
Give the headline space, use a legible type size and separate sections with clear spacing. Images should support the message rather than compete with it. Check that contact details remain easy to find on a phone screen and on a printed copy.
Prepare images and colour for print
Use images at a suitable resolution at their final printed size. CMYK artwork is generally preferred for print production, although supplied files will be reviewed. Avoid relying on colours that are too similar in tone for important text.
Bleed, safe area and final PDF
Extend background colour or images into the bleed area, and keep essential text inside the safe area. Export a proofread print-ready PDF where possible. Include the appropriate election imprint before uploading artwork and check current official guidance for your campaign.