Leaflet size affects how much information a reader can absorb, how the item is distributed and the overall print cost. Choose a format around your message and distribution plan rather than simply using the largest available sheet.
UK campaign print reminder
This guide is designed for UK print buyers. It does not replace election, advertising, planning or legal advice for a particular location, election or campaign.
A6: compact handouts and short messages
A6 measures 105 × 148mm. It is a compact option for brief announcements, event reminders and handouts where a clear headline, contact route and legally required information can fit comfortably. Keep copy concise and make sure the imprint remains legible.
A5: a versatile campaign format
A5 measures 148 × 210mm and gives more room for a headline, supporting points, images and contact information without becoming difficult to carry or post through a letterbox. It is often a practical starting point for door drops and volunteer distribution.
A4 and DL: more detail or a narrow format
A4 measures 210 × 297mm and suits detailed information, larger images or folded formats. DL measures 99 × 210mm and is suited to concise, narrow layouts. In either case, plan the final folded size, safe area and imprint before artwork is supplied.
Prepare the final size correctly
Build artwork at the finished size, add the bleed required by the product specification and keep essential copy inside the safe area. A proofread PDF is normally the most dependable file for production. Check the product page for current stock, quantities and dispatch options.