Leaflets & postcards
Reserve a clear area on the reverse or in a consistent footer. Check it remains readable at the finished size.
UK campaign printing
Election imprint guide
A practical checklist for adding clear imprint information to printed campaign material before it goes to production.
Important: this is general print guidance, not legal advice
You are responsible for the final content, wording and placement of your imprint. Confirm the current requirements for your election and campaign before placing an order.
A simple route to approval
Four checks before your artwork is printed
An imprint helps show who is responsible for campaign material. Build it into your artwork early so there is time to check its details and placement.
- 1
Confirm who is responsible
Identify the promoter and anyone the material is published for. For printed material, the printer information also needs to be considered.
- 2
Use the right contact details
Make sure every name and address in the imprint is current, complete and appropriate for the election and campaigner.
- 3
Build it into the final artwork
Add the imprint before upload and keep it clear of trim, folds, eyelets and other finishing areas.
- 4
Check the current official guidance
Rules can differ by election, campaigner type, nation and printed or digital format. Check the guidance that applies to your material before approving it.
Designed for the finished print
Keep it clear, legible and production-safe
Use a readable type size and contrast that work at the final product size. Keep required text inside the safe area and away from edges that may be trimmed, folded, hemmed or fixed in place.
Check artwork setupPosters & boards
Keep the imprint away from trimming and fixing points. Check it is still clear when the display is viewed at its intended scale.
Banners & display print
Plan the imprint alongside hems, eyelets and the cassette or hardware. Do not place essential text where it may be obscured.
What we can help with
We can help you choose an appropriate print product and check that your submitted file is suitable for production. If something is visibly too close to a trim edge or difficult to reproduce, we will get in touch where possible.
What you need to confirm
You must approve the campaign details, applicable imprint requirements and final artwork. If you need campaign-specific advice, use the official guidance or seek suitably qualified professional advice before ordering.
Need help with a print specification?Common questions
Imprint help
Can Election Printing confirm that my imprint is legally compliant?+
No. We can help with print-readiness and flag obvious production issues where possible, but you remain responsible for confirming that the final wording and placement meet the rules that apply to your campaign.
Do the same rules apply everywhere in the UK?+
Not always. The applicable rules can vary by the election, the type of campaigner and the nation. Scottish elections can have additional or different requirements, so always check the current official guidance.
Should the imprint be included before I upload artwork?+
Yes. Upload final artwork that already contains the information required for your campaign. Keep it legible in the finished printed format and safely within the trim area.