What is an imprint?
An imprint states who is responsible for publishing and printing election material. It supports transparency and is required on relevant campaign material.
UK election information
Election Imprint Guide
A practical introduction to imprints on printed election campaign materials.
What should it include?
The exact wording and parties named can depend on the campaign and jurisdiction. Check the latest Electoral Commission guidance before approving artwork.
Where should it appear?
The imprint should be clear and legible on the printed material. Leave enough space in your artwork rather than adding it after design approval.
Important
This guide is general production information, not legal advice. Campaigns remain responsible for checking and meeting current legal requirements.