Poster design is primarily about being understood quickly. Build the artwork for the real viewing distance and print size, then check that important information remains clear in the final PDF.
UK campaign print reminder
This guide is designed for UK print buyers. It does not replace election, advertising, planning or legal advice for a particular location, election or campaign.
Create a clear reading order
Use one dominant message, then a smaller supporting line and only the information needed to act. A viewer should be able to understand the main point quickly without having to stand close to the poster.
Use contrast and appropriate type
Choose high-contrast combinations for essential text and avoid very thin or overly small type. A screen can make small text appear more legible than it will be when displayed in a window or on a noticeboard.
Set up the file for the finished size
Create the document at the exact poster dimensions. Allow the specified bleed, keep essential copy inside the safe area and use suitable-resolution images. Review spelling, contact details and the final size before upload.
Check campaign information
Election material may need an imprint. Leave space for it in the layout and check the latest Electoral Commission guidance relevant to the campaign. This guide is general production guidance, not legal advice.